Agenda
2018

VIP Dinner

Monday April 23

The Adelaide Hotel

325 Bay St Toronto

5:30pm-9:30pm

The Value of Satire in Media

Mike McAvoy, CEO The Onion

TRUTH + PURPOSE CONFERENCE

Tuesday April 24

Tiff Lightbox, Cinema 1

350 King St W, Toronto

7:30am

Breakfast

Theatre Lobby and Luma Lounge

8:30am

thinktv and Radio Connects presents Timeplay: How well do you know your TV trivia? Are you tuned in to radio facts?
Download the timeplay app for your chance to win prizes including a Sonos One speaker and TV.
Games will be played after the morning refreshment break and just after lunch, so be sure to get to your seats in time!

Cinema 1

Morning MC

Catherine Murray, BNN

8:30am

Opening Remarks

Ann Stewart, CEO Wavemaker, Sheri Metcalfe, President Jungle Media

8:50am

Public Trust in Crisis: 2018 Edelman Trust Barometer

Lisa Kimmel, CEO Edelman Canada

9:20am

Disruptive Technologies

R. David Edelman, Former White House Technology Adviser, Director on Tech, Economy & Security, MIT

9:45am

Globe and Mail Interview

Sean Stanleigh

9:55am

How China is changing the Future of Shopping

Angela Wang, Partner and Managing Director The Boston Consulting Group Beijing

10:20am

Trust and Transparency in Journalism

Kathy English, Public Editor, The Toronto Star

10:35am

Networking & Refreshments

Lobby

11:0am

thinktv and Radio Connects presents Timeplay: How well do you know your TV trivia? Are you tuned in to radio facts?

Cinema 1

11:05am

Media and Entertainment Outlook 2018 - 2021

Anita McOuat, Partner, PwC

11:30am

Thinktv presents: Profit Ability. The Business case for Advertising

Nick Manning, Co-founder, Manning Gottleib, former CSO Ebiquity

12:00pm

How Purpose Leads to Profit

Craig Kielburger, Co-Founder, We Charity, Me to We, We Day

12:25pm

Advocacy in action: Galvanizing the Food and Beverage industry to respond to a good cause without loss of responsible exposure

Ron Lund, President & CEO, Association of Canadian Advertisers (ACA)

12:50pm

Lunch

Lobby and Luma Lounge

1:00pm

Twitter Workshop: Building your personal brand

Cinema 2

LinkedIN – 5 Ambassadors to demonstrate speed networking

Luma Lounge

1:55pm

thinktv and Radio Connects presents Timeplay: How well do you know your TV trivia? Are you tuned in to radio facts?

Cinema 1

2:00pm

Afternoon MCs

Alanna Howe, PHD and Alex Redfern, OMD

2:05pm

The Unreachables: Capturing the MGXes by looking beyond incumbent tools

Shane Cameron, Chief Innovation Officer, OMD Canada

2:15pm

Leading with Purpose in uncertain times

Leanne Gibson, Managing Director, Twitter Canada

2:30pm

Navigating Canada's New Marketing of Cannabis

Nick Dean, President & CEO, Emblem Corp. Dave Lafond, Co-Founder, No Fixed Address; Moderator: Strategy Magazine

3:05pm

The New Era of Creative Collaboration

Kris Manchester, Global Creative Director, Sid Lee; Olivier Staub, Partner, Creative Steward Mile Inn

3:30pm

The Globe and Mail Young Lions Awards and Young Marketers Live Awards

Andrew Saunders, The Globe and Mail; Cathy Collier, OMD; Mary Maddever, Brunico; Mark Childs, Samsung Canada

4:00pm

Closing Remarks

Ann Stewart, CEO Wavemaker Canada; Sheri Metcalfe, President Jungle Media

4:05pm

Cocktails sponsored by The Globe Media Group

Outside Cinema 1



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