The MindShare team joined us in Ottawa to meet with Health Canada on Bill S-228. Laura Donaldson, Director Marketing Science, weighs in on key takeaways and implications for marketers and our [...]
CMDC: How can marketers build purpose driven brands in the digital world? The markets show us that it's becoming increasingly more important for brands to act and align themselves with social [...]
We believe it is essential to have all parties address the obesity issue with meaningful solutions that can better society and the Canadian economy. It is vital that Canada charts its own path on [...]
What is Purpose? Craig sees through the lens that Purpose is your ‘why’ for the greater good. He believes that part of a company’s mission today must involve social purpose – as much for the [...]
“I am honoured to be selected as the CMDC’s new President", reports Shannon. “This is a pivotal time to take advantage of the changes happening so rapidly in our media industry. I'm here to help [...]
China is an unrivaled laboratory of innovation – where everything happens immediately and on customers' smartphones. Mobile purchases dominate, even within bricks-and-mortar stores. Over 15 [...]
There's truth in the premise that, "It's funny because it's true". Mike McAvoy, CEO of the Onion opened our annual CMDC VIP Dinner revealing how satire helps create constructive conversations [...]
The Unreachables is a combination of Millennials and GenXers who, as they are off the grid, represent the most extreme example of the difficulty of quantifying when advertising messages reach [...]
Over 80 organizations are united to address marketing food & beverage to kids. Ron Lund, President and CEO, Association of Canadian Advertisers Advocacy in action delivered food-for-thought to [...]
A summit unlike any other: The Canadian Media Directors Council (CMDC) has partnered with Banff World Media Festival, to co-host the inaugural Media Leaders Summit today, Monday, June 11th. [...]
