What is Purpose? Craig sees through the lens that Purpose is your ‘why’ for the greater good. He believes that part of a company’s mission today must involve social purpose – as much for the [...]
“I am honoured to be selected as the CMDC’s new President", reports Shannon. “This is a pivotal time to take advantage of the changes happening so rapidly in our media industry. I'm here to help [...]
China is an unrivaled laboratory of innovation – where everything happens immediately and on customers' smartphones. Mobile purchases dominate, even within bricks-and-mortar stores. Over 15 [...]
There's truth in the premise that, "It's funny because it's true". Mike McAvoy, CEO of the Onion opened our annual CMDC VIP Dinner revealing how satire helps create constructive conversations [...]
The Unreachables is a combination of Millennials and GenXers who, as they are off the grid, represent the most extreme example of the difficulty of quantifying when advertising messages reach [...]
Over 80 organizations are united to address marketing food & beverage to kids. Ron Lund, President and CEO, Association of Canadian Advertisers Advocacy in action delivered food-for-thought to [...]
A summit unlike any other: The Canadian Media Directors Council (CMDC) has partnered with Banff World Media Festival, to co-host the inaugural Media Leaders Summit today, Monday, June 11th. [...]
The Canadian Media Directors’ Council announces the return of its annual conference. Coined Truth & Purpose, CMDC 2018 will deliver an eclectic roster of expert speakers plus a VIP Dinner [...]
Today, more than ever, consumers want to be associated with brands that share their beliefs. But when, where and how should brands 'take a stand'? MediaCom’s Alastair Bannerman asks Shell’s Chris [...]
CMDC 2018 Conference ‘Truth & Purpose’ brings together the most influential speakers in technology, marketing and communications on April 24th at Tiff Lightbox. As Purpose has [...]
