Agenda
2017

VIP Dinner

Monday April 24

Four Seasons Hotel

60 Yorkville Ave

5:30pm-9:30pm

The best, most agile companies are design-driven companies

David Butler, Chief Growth Officer at Kids II, Former VP Innovation and Entrepreneurship at Coca-Cola

MAGIC + LOGIC CONFERENCE

Tuesday, April 25

Tiff Lightbox, 2nd floor

350 King St W, Toronto

7:30am

Breakfast

Theatre Lobby and Luma Lounge

8:30am

Opening Remarks: Magic + Logic

CMDC Chair: Michele Pauchuk, CEO MEC Canada

8:50am

Computation is already embedded in culture and creativity. How much deeper will it go?

Kevin Slavin, MIT Media Lab

9:20am

Media themes that will move us forward in the future – but only for the Brave.

Tom Goodwin, EVP Innovation, Zenith Media

9:45am

Brick and Mortar is Local and Online without Borders; Trends Impacting Canada.

Dave Marcotte, Kantar Retail

10:10am

What is the dark net and why does it matter to you?

Alex Winter, author, film-maker, actor

10:30am

Networking & Refreshments

Lobby

11:00am

A focus on creativity and future opportunity for AI technology

Geoffrey Hinton, Professor Emeritus of Computer Science, UofT and Chief Scientific Advisor, Vector Institute and Tomi Poutanen, Interim Industry Services Development Director Vector Institute. Moderated by: Aaron Brindle Head of Public Affairs, Google Canada

11:30am

War zone fact and fiction in a post-truth era

Dr. Samantha Nutt, Founder and Executive Director of War Child Canada

12:05pm

Ingenious homes in unexpected places

Iwan Baan, Architectural Photographer

12:30pm

Lunch

Lobby and Luma Lounge

1:00pm

The Latest & Greatest in Tech

Theatre #3

1:50pm

Why marketing budgets and mass reach matter more than ever

Peter Field, Field and Binet Research

2:25pm

The changing culture of conversation

Will Platt Higgins, VP Global Account Partnerships, Facebook

2:50pm

Inspiring Creativity in a Distracted World

Melissa Barnes, Head of Global Brands, Twitter and Guybrush Taylor, Executive Creative Director, Camp Jefferson in conversation with Patrick McGuire, Head of Content, Vice

3:20pm

The Globe and Mail Young Lions and Young Marketers Live Awards Announcement

Andrew Saunders, The Globe and Mail, Cathy Collier, OMD, Mary Maddever, Brunico Communications, Mark Childs, Samsung Canada

3:50pm

Closing Remarks

Michele Pauchuk, Chair CMDC, President, MEC

4:00pm

Cocktails sponsored by Globe Media Group

Lobby



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