In his book Design to Grow (written with Linda Tischler of Fast Company) David Butler gives a behind-the-scenes look at Coca Cola's design-led strategy for growth. At CMDC 2017: MAGIC+LOGIC he reveals how any company, from early-stage startup to very established multinational, can strategically use design to grow and adapt to today’s world of digital transformation.
David is a highly sought after speaker and has given keynotes around the world including at Design Indaba in Capetown, the Web Summit in Dublin, The CEO Summit in Auckland, The Economist’s “Big Rethink” in London, and Hong Kong’s Design Week. Now Chief Growth Officer at Kids II (Baby Einstein, DIsney Baby and more) David was named “Master of Design” by Fast Company and to Forbes’ “Executive Dream Team.” In 2012 he was asked to co-chair the World Economic Forum’s Global Agenda Council on Design and Innovation, and he currently serves on the board of the Center for American Entrepreneurship.
Algorithmist/Serieal Entrepreneur Kevin Slavin sees a world 'where games shape life and life shapes games'. At CMDC 2017, he will be giving us keen insights into "How Algorithms Shape Our World "– from the complex data and mathematical formulae that drove his 50 million user game platform (purchased by Zynga in 2011) to our every day search engine (SEO strategy) recommendations to espionage tactics to stock prices.
Kevin is an entertaining and engaging storyteller who weaves metaphors and anecdotes seamlessly together while giving you the big picture on where technology is going and how it will take us there. He is the co-founder of Everybody at Once, a consultancy analyzing online audience interaction and leader of MIT Media Lab's Playful Systems which brings the algorithmic systems normally in the background out into the open as games, stories, narratives, and visualizations.
Whether he is shooting the Beijing Olympic Stadium, the late Zaha Hadid's poetic structures or the Makoko Floating School in Nigeria, the photos of Dutch master Iwan Baan are as much about the architecture's impact on society as the lines of the buildings themselves. At CMDC 2017, Iwan will be talking about the global migration out of rural areas and how people create communities within cities, drawing from his experiences with the world's leading architects and planners on every continent.
Baan’s work appears on the pages of publications such as The Wall Street Journal, The New York Times, Domus, Abitare and Architectural Digest. Among the many honours he has received, he was named one of the 100 most influential people in contemporary architecture by Il Magazine dell’Architettura and won the Golden Lion for Best Installation at the 2012 Venice Architecture Biennale. His cover for New York Magazine showing Manhattan from the air just after Hurricane Sandy – half aglow and half dark – was chosen the "Cover of the Year" by the American Society of Magazine Editors and became an instant icon of the event.
The world first came to know of Alex Winter as Bill. S. Preston, Esquire, in the smash hit comedy 'Bill and Ted's Excellent Adventure.' He comes to CMDC 2017, as the Writer/Director of highly acclaimed feature documentaries Deep Web – about the online black market Silk Road – and Downloaded – about Napster and the digital revolution.
As the co-star of two hit movies (and numerous other MTV and Cartoon Network successes) Alex is well acquainted with the perils of stardom. It was his quest for some kind of privacy that first attracted him to the 'dark web' and he gives an illuminating and personal view of its pros and cons, as well as the perils of our increasingly transparent internet lives.
Most recently Alex filmed 'Trump's Lobby', in which he "trained his camera's lens on the power-players, political foes, ambitious job-seekers, and random celebrities who passed through the doors on their way to see man who'd just been elected President." His documentary on the late musician Frank Zappa raised $876,362 on Kickstarter, making it the largest ever crowdfunded campaign for a documentary.
Since the late 1990s the University of Toronto has been home to the world's most enduring research labs focussed on deep learning – the neural network that underpins Artificial Intelligence. At CMDC 2017, these world renowned pioneers give us the inside scoop on the technologies behind smart cars, instant translation, facial recognition and future AI applications some say will be as transformative as the discovery of electricity.
Geoffrey Hinton is a University of Toronto professor emeritus and VP Engineering Fellow working at Google both here and in Mountain View. His long time collaborator Tomi Pautonen is co-founder of Layer 6 AI, a Software as a Service that can 'give your customers what they want before they know they want it'. The CMDC is extremely fortunate and excited to host and celebrate these visionaries here in their hometown of Toronto.
Tom may be the most quoted guy you've never heard speak. He wrote that observation about "Uber, the world’s largest taxi company, (Note: everyone know Uber) owns no vehicles…Facebook creates no content, AirBnB, Alibaba…". At CMDC 2017, he'll be both answering and asking great questions about how the concept of a media channel is about to explode and be upended when Twitter broadcasts live sports, Apple has a radio station and Amazon Echo can cook your dinner.
As EVP Head of Innovation at Zenith Media Tom's job is to think, speak, write and make the newly possible happen with a focus on the intersection of marketing, technology and business. No wonder he is #1 Top Voice in Marketing on LinkedIn and one of 2 Advertising 'Must Follows' on Fast Company. He has columns for The Guardian, TechCrunch and Forbes, (sometimes Ad Age, Inc, Ad Week) and in the last year has spoken at events in China, Germany, India, Australia, Turkey, Spain, USA and UK. Welcome to Canada, Tom!
When Peter Field was fired from his big agency job it gave him the freedom to become an expert on how advertising works, which he has studied for the past decade. At CMDC 2017, the will take you through some of the findings in his upcoming book (again written with Les Binet) in which they examine how the balance between mass marketing and personal, direct relationships with consumers effects brand growth.
The first two books by these relentless and unflinching analysts are landmark texts in the use of evidence-based marketing science: Marketing In The Era of Accountability, and The Long and the Short of It. This presentation by Field provides not only an analysis of practices that are undermining brand growth, but also how to avoid them and ways to design campaigns for optimal results.
As former EVP at Saatchi and GREY Global and now Director of Facebook's Global Partnerships Group, Will has had a front row seat from both sides of the aisle to witness the changes in story presentation from text to pictures to audio to instant streaming video. At CMDC 2017: MAGIC+LOGIC he will give us his insider's look at amazing advances in VR, AI and more that will irrevocably alter the way we view not just media, but the world.
As the pace of change at facebook and other social media outlets speeds up, conversations are now turning towards products like Instagram, Atlas and LiveRail. Based in New York, Platt-Higgins leads a team with hubs around the world to help multi-national clients and their agency partners maximize the effectiveness of their Facebook investments.
As the Head of Global Brands at Twitter, Melissa leads the team that oversees Twitter’s global advertising partnerships, or key accounts. This group of advertisers are the largest marketers in the world. The goal of these partnerships: accelerate revenue globally by driving measureable business results at the market level for brands, while scaling success worldwide. Prior to this role, Melissa led Global Brand Advocacy at Twitter, which focused on market development, marketer adoption and understanding of Twitter and driving relationships with C-level executives.
Before joining Twitter, Melissa spent 11 years in the agency business, with her last role as senior vice president at Fleishman-Hillard, leading its New York consumer digital team.
Samantha is a medical doctor and the founder of the renowned international humanitarian organizations War Child Canada and War Child USA. Dr. Nutt has worked with children and their families at the frontline of many of the world’s major crises – from Iraq to Afghanistan, Somalia to the Democratic Republic of Congo, and Sierra Leone to Darfur, Sudan. A leading authority on current affairs, war, international aid and foreign policy, Dr Nutt is one of the most intrepid and recognized voices in the humanitarian arena and is amongst the most sought-after public speakers in North America. With a career that has spanned more than two decades and dozens of conflict zones, her international work has benefited hundreds of thousands of war-affected children globally.
Dr. Nutt is a respected authority for many of North America’s leading media outlets. She is a regular foreign affairs panelist on the acclaimed news program, CBC TV NEWS “The National” with Peter Mansbridge. Nutt’s written work has been published by The Globe and Mail, The National Post, Maclean’s Magazine, Reuters, The Ottawa Citizen and The Huffington Post, among many others, and she has appeared in Time Magazine, Chatelaine Magazine, More Magazine and on CTV National News, Global TV News, NBC Nightly News and BBC World News Service, to name just a few. In November 2015, Dr. Nutt spoke at the Ted Talks Live event on Broadway in New York City.
Patrick McGuire is a journalist and documentary producer who is currently VICE Canada's Head of Content. As VICE prepares to launch a Canadian TV network in the fall, Patrick will be on the team overseeing original television production, alongside the youth-targeted digital and print journalism the brand is known for, which spans a network of ten online channels and a monthly print magazine.
Guybrush has spent two decades in advertising, design and innovation across the globe, and created growth at every stage of the business lifecycle.
Starting in 1998 as an art director, Guybrush has worked at a variety of international agencies including Droga5, TBWA, TAXI, and Leo Burnett. He has designed & developed digital content, international campaigns, products and services, and expanded business models in the Canadian, Australian, and US markets. He has also been instrumental in growing the agencies themselves, growing client rosters, developing new offerings and capabilities, and helping to win multiple Agency of the Year awards.
Over his career, Guybrush has worked with startups, small businesses, national and multinationals brands. He has created growth for brands such as Nike, P&G, Mini, Coca-Cola, McDonald's, Absolut, Earth Hour, and GM. He has also created new brands and ventures for clients including Tribune Publishing, Visa, Allstate, and E&J Gallo. His creativity and craft have been recognized internationally by Cannes, D&AD, the One Show, and more.