The Value of Satire in Media

There's truth in the premise that, "It's funny because it's true". Mike McAvoy, CEO of the Onion opened our annual CMDC VIP Dinner revealing how satire helps create constructive conversations around essential social, political, and business issues.  Mike McAvoy opened his talk with a bold [...]

The Unreachables

The Unreachables is a combination of Millennials and GenXers who, as they are off the grid, represent the most extreme example of the difficulty of quantifying when advertising messages reach them. And they aren’t as elusive as they appear, but in order to reach this audience one has to look [...]

Balancing purpose with profit

Today, more than ever, consumers want to be associated with brands that share their beliefs. But when, where and how should brands 'take a stand'? MediaCom’s Alastair Bannerman asks Shell’s Chris Hayek how his company is working to balance purpose with profit. Chris Hayek: More and more, [...]

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