How to turn Purpose into Profit

What is Purpose? Craig sees through the lens that Purpose is your ‘why’ for the greater good. He believes that part of a company’s mission today must involve social purpose – as much for the greater good as for the good of the business: its customers, employees, and the community at large.

How China is changing the Future of Shopping

China is an unrivaled laboratory of innovation – where everything happens immediately and on customers' smartphones. Mobile purchases dominate, even within bricks-and-mortar stores. Over 15 years of experience in management consulting for more than 70 consumer goods and retail projects in [...]

The Value of Satire in Media

There's truth in the premise that, "It's funny because it's true". Mike McAvoy, CEO of the Onion opened our annual CMDC VIP Dinner revealing how satire helps create constructive conversations around essential social, political, and business issues.  Mike McAvoy opened his talk with a bold [...]

The Unreachables

The Unreachables is a combination of Millennials and GenXers who, as they are off the grid, represent the most extreme example of the difficulty of quantifying when advertising messages reach them. And they aren’t as elusive as they appear, but in order to reach this audience one has to look [...]

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