“I am honoured to be selected as the CMDC’s new President", reports Shannon. “This is a pivotal time to take advantage of the changes happening so rapidly in our media industry. I'm here to help implement a step change for the CMDC. We intend to re-energize our member media agencies, work more [...]
China is an unrivaled laboratory of innovation – where everything happens immediately and on customers' smartphones. Mobile purchases dominate, even within bricks-and-mortar stores. Over 15 years of experience in management consulting for more than 70 consumer goods and retail projects in [...]
There's truth in the premise that, "It's funny because it's true". Mike McAvoy, CEO of the Onion opened our annual CMDC VIP Dinner revealing how satire helps create constructive conversations around essential social, political, and business issues. Mike McAvoy opened his talk with a bold [...]
The Unreachables is a combination of Millennials and GenXers who, as they are off the grid, represent the most extreme example of the difficulty of quantifying when advertising messages reach them. And they aren’t as elusive as they appear, but in order to reach this audience one has to look [...]
Over 80 organizations are united to address marketing food & beverage to kids. Ron Lund, President and CEO, Association of Canadian Advertisers Advocacy in action delivered food-for-thought to the attendees by breaking down the potential consequences of federal legislation (Bill S-228) geared [...]
A summit unlike any other: The Canadian Media Directors Council (CMDC) has partnered with Banff World Media Festival, to co-host the inaugural Media Leaders Summit today, Monday, June 11th. Leading the Summit agenda is Co-Chair, Ann Stewart, CEO Wavemaker Canada and Sean Cohan, President, [...]
