There's truth in the premise that, "It's funny because it's true". Mike McAvoy, CEO of the Onion opened our annual CMDC VIP Dinner revealing how satire helps create constructive conversations around essential social, political, and business issues. Mike McAvoy opened his talk with a bold [...]
The Unreachables is a combination of Millennials and GenXers who, as they are off the grid, represent the most extreme example of the difficulty of quantifying when advertising messages reach them. And they aren’t as elusive as they appear, but in order to reach this audience one has to look [...]
Over 80 organizations are united to address marketing food & beverage to kids. Ron Lund, President and CEO, Association of Canadian Advertisers Advocacy in action delivered food-for-thought to the attendees by breaking down the potential consequences of federal legislation (Bill S-228) geared [...]
A summit unlike any other: The Canadian Media Directors Council (CMDC) has partnered with Banff World Media Festival, to co-host the inaugural Media Leaders Summit today, Monday, June 11th. Leading the Summit agenda is Co-Chair, Ann Stewart, CEO Wavemaker Canada and Sean Cohan, President, [...]
The Canadian Media Directors’ Council announces the return of its annual conference. Coined Truth & Purpose, CMDC 2018 will deliver an eclectic roster of expert speakers plus a VIP Dinner featuring Mike McAvoy, CEO The Onion. McAvoy will reveal how satire helps create constructive conversations [...]
Today, more than ever, consumers want to be associated with brands that share their beliefs. But when, where and how should brands 'take a stand'? MediaCom’s Alastair Bannerman asks Shell’s Chris Hayek how his company is working to balance purpose with profit. Chris Hayek: More and more, [...]
