Trends & Transformations

The role of media has gone through a massive transformation, balancing all that technology enables with a new multitude of creative possibilities and new ways to reach people with precision. It seems media trends are being updated every few weeks. And with that, we worry about overestimating [...]

Media habits compel a breakdown of silos

Who could have predicted that millennial media habits would force our industry back to a practice that predates the segment? Realistically, it is not just millennials forcing this change in the way we work—it is the entire tumultuous communication landscape. But nowhere along the segmentation [...]

YA Spotlight: Mindfulness Matters

Mindfulness: Definition - the Brain Hack to optimize work performance and life balance. Legend has it, a falling apple struck Issac Newton on the head before he had his “aha moment” on the laws of gravity. While that’s not exactly how my big discovery happened. However, it was a life changing moment.

Defining TV and ending short-term strategies

The "Magic and Logic" conference focused on blending big aspirations with our current realities. The Canadian Media Directors’ Council held its annual 20/20 Vision conference in Toronto this week. This year’s conference adhered to the theme of “Magic and Logic,” highlighting the intersection of [...]

Conference: Tom Goodwin – Disruptor Soothsayer

Who wears the crown when context is king? Tom may be the most quoted guy you've never heard speak. He wrote that observation about "Uber owns no vehicles…Facebook creates no content, AirBnB, Alibaba…". At CMDC 2017: MAGIC+LOGIC he'll be both answering and asking great questions about how the [...]

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