The tech and media world have become the start and end to most conversations when it comes to the world’s largest companies. And for good reason: Apple, Alphabet (Google), Microsoft, Amazon and Facebook are all included in the top 10 most valuable companies in the world across any company.
In last year’s Media Digest, I referenced the dawn of a new era of media measurement, driven by a wave of technological innovation and the accelerating convergence of platforms, channels and techniques. Beyond measurement, technology evolution is unlocking a wealth of new marketing [...]
The Association of Canadian Advertisers (ACA), Canadian Media Directors’ Council (CMDC) have made another appeal to the CRTC asking the regulator to reverse or delay implementation of its decision to remove simultaneous substitution from Canada’s Super Bowl broadcast.
Read the joint-submission by CMDC and ACA to the Office of the Privacy Commissioner on the topic of consent under the Personal Information Protection and Electronic Documents Act (PIPEDA).