Balancing purpose with profit

Today, more than ever, consumers want to be associated with brands that share their beliefs. But when, where and how should brands 'take a stand'? MediaCom’s Alastair Bannerman asks Shell’s Chris Hayek how his company is working to balance purpose with profit. Chris Hayek: More and more, [...]

CMDC YA Awards – Winners, Celebration & More

CMDC (Canadian Media Director's Council) is proud to announce this year’s award winners for the YA Young Blood Awards 2017. This year we received the highest submissions ever, attracting young guns from agencies and all areas of expertise. They are a passionate and formidable bunch, who are [...]

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