10:30 am

Registration Opens

11:00 am - 12:00 pm

Mindfulness Matters. Meditation on stage with Hoame

We live in an always-on world so we’ve partnered with Hoame for a 60-minute on-stage mindfulness meditation workshop tailored specifically for the needs of leaders. Sign up at registration.

12:00 pm – 1:00 pm

Media Leaders Lunch (by invite-only)

As leaders, we will gather together to re-write the future of our media business in guided conversation with business visionary Leonard Brody and our partner, The Globe and Mail.

12:00 pm – 1:00 pm

Lunch & Roam our brand pop-up’s

Grab your gourmet lunch, hydrate and get that LinkedIn photo opp! We’ve partnered with top brands for an innovative brand pop-up experience exclusive to MXI Summit.

Workshop Alert: Join the Globe Content Studio on stage for Storytelling in Sound: Creating engaging podcasts with brands

1:00 pm – 1:15 pm

Welcome

Shannon Lewis, President, CMDC official welcome with a surprise musical guest – you won’t want to miss this!

1:15 pm – 2:00 pm

Keynote: Leonard Brody, The Great Re-write

Known for being a master changemaker, Brody will lead guests in conversation that will rewrite the future of our industry. Choose to be part of reshaping the future of media.

2:00 pm – 2:30 pm

Media Leaders Debate: The Trust Equation

We are putting the hottest topic in the industry on the table – the complexity of client-agency relationships. Moderated by The Globe and Mail’s Susan Krashinsky Robertson, panelists Caroline Moul, PHD Canada, Tessa Ohlendorf, Mighty Hive, Garrick Tiplady, Facebook, Melanie Robert, Destination Ontario are going to tackle this issue and craft a new working paradigm to enhance leadership, collaboration, and sustainable growth.

2:30 pm – 2:50 pm

Twitch. The explosive growth of e-Sports

Tamir Bar-Haim, Amazon, is breaking down Twitch - the live streaming video platform, leaving you with expert understanding and ideas to grow your client’s business.

2:50 pm – 3:15 pm

Break & CMDC YA Speed Power Networking

Ideas are born at every level. This networking session is designed for leaders in every stage of their career to network and learn something new to bring back to the office. Sip freshly squeezed juice, roam our brand marketplace and allow yourself to be inspired.

3:15 pm – 3:40 pm

The Moneyball Moment for Marketing in Canada

New research suggests Canadian advertisers aren’t effectively optimizing their media spend - and are missing billions in sales as a result. Mike Eppel, Senior Business Editor @ 680 News, leads a discussion with senior marketing and agency leaders to get their response.

3:40 pm – 4:00 pm

Keynote: Mara Lecocq, Secret Code, Fishbowl

Mara Lecocq is a Cannes Lions ‘See it Be it,’ With her passion for empowering communities through innovative solutions, Mara joined FishBowl an exciting new social network for private, transparent and safe conversations between professionals of the same industry.

4:00 pm – 4:30 pm

#WeAreTheFuture. Women transforming media & tech

Mara Lecocq, Secret Code, Melissa Barnes, Twitter, Khartoon Weiss, Spotify, Kristie Painting, Wave Maker didn’t get to where they are by sitting on the sidelines. This discussion moderated by tech leader, Amber Mac will do a deep dive into how they inspired change and challenged the status quo to claim their seat at the table.

4:30 pm - 5:00 pm

Keynote: Amber Mac. The Relentless Adaptation for Leaders in the Age of AI.

Amber Mac, will be speaking truth to one of our sector’s most prevalent topics: innovation for a sustainable world. From the C-Suite to marketing to adaptive corporate culture and bold leadership, Amber will share how AI is going to change the way we live, work, and play in our fast future - including the three lessons tech and media leaders need in order to win.

5:00 pm - 5:30 pm

Cannes Young Lions Awards, plus Musical Guest

Presented by The Globe and Mail, CMDC and Brunico this awards presentation shines a spotlight on our future talent across our media, creative and marketing industries.