• 2018 Conference
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    How to turn Purpose into Profit
    September 5, 2018
    What is Purpose? Craig sees through the lens that Purpose is your ‘why’ for the greater good. He believes that part of a company’s mission today must involve social purpose – as much for the greater good as for the good of the business: its customers, employees, and the community at large.
    With a mandate to re-energize and evolve, The Canadian Media Directors’ Council appoints its new President, Shannon Lewis.
    August 22, 2018
    “I am honoured to be selected as the CMDC’s new President", reports Shannon. “This is a pivotal time to take advantage of the changes happening so rapidly in our media industry. I'm here to help implement a step change for the CMDC. We intend to re-energize our member media agencies, work more closely with new partners, and inspire the next generation of leaders. We aim for each group and individual to continually evolve and prosper in a media climate that has never been less predictable. Given our industry’s dynamic skills, talent, level of trust, breadth of services and connections, there is a massive need to showcase our benefits. If there is one message from media agencies - it's that we are essential in helping clients make smarter decisions.”
    How China is changing the Future of Shopping
    August 20, 2018
    China is an unrivaled laboratory of innovation – where everything happens immediately and on customers' smartphones. Mobile purchases dominate, even within bricks-and-mortar stores. Over 15 years of experience in management consulting for more than 70 consumer goods and retail projects in Greater China and other global markets makes Angela Wang the experts' expert in retail and digital. Angela at our CMDC 2018 Conference, pulled the curtain back for us on the new business-as-usual in retail - where everything is ultra-convenient, ultra-flexible, and ultra-social.
    The Value of Satire in Media
    July 27, 2018
    There's truth in the premise that, "It's funny because it's true". Mike McAvoy, CEO of the Onion opened our annual CMDC VIP Dinner revealing how satire helps create constructive conversations around essential social, political, and business issues.  Mike McAvoy opened his talk with a bold slide that claimed his firm as The Single Most Powerful And Influential Organization In Human History. The Onion is an American digital media company that began as a satirical weekly print publication in Madison, Wisconsin. In 1988. Online publication began in 1996. And in 2013, print publishing ceased, as Onion Labs, an advertising agency launched.
    The Unreachables
    July 11, 2018
    The Unreachables is a combination of Millennials and GenXers who, as they are off the grid, represent the most extreme example of the difficulty of quantifying when advertising messages reach them. And they aren’t as elusive as they appear, but in order to reach this audience one has to look beyond current planning and measurement methodologies and tools. Still, Shane Cameron’s talk at CMDC 2018 Conference, The Unreachables, remained upbeat. He illustrated the remarkable range of viewing options today, that all achieve scale. At the same time, Shane acknowledged the difficulty in the challenge ahead, to produce a universal solution to the static state of planning tools and methodology currently in use by agencies, clients, broadcasters, and publishers.


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