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    Canadian creators and advertisers, Unifor, the National Football League and Bell renew their appeal to the CRTC to rescind its Super Bowl simsub ban
    August 9, 2017
    “What is the fuss over one program out of 52 weeks of television?” says Janet Callaghan, President of the Canadian Media Directors’ Council. “It is because Super Bowl delivers a huge audience which is irreplaceable. Super Bowl is a live program event with a high entertainment factor, engaging families and friends to view together. This audience can be monetized because the almost 8 million 2017 viewers are 100% Canadian despite the origin of the program, which begs the question as to why the CRTC made a ruling which does not appear to be evidence based on stable consumer data and which returns no financial benefit to the Canadian economy.”
    Are Millennials Lilliputians?
    July 13, 2017
    In 1726, Jonathan Swift’s Gulliver’s Travels was published in a safe and strictly edited form, but thankfully, this deeply satirical manuscript was published later in its original, unedited form in 1735. Gulliver, our travelling protagonist, observed strange and imagined countries, and at one point he was held prisoner by a race of tiny people he called the society of Lilliputians.
    What is left of the programmatic TV promise?
    June 28, 2017
    We move at high velocity in media these days. One year ago the promise of programmatic television was served up formally to the media buying marketplace. By fall 2016, this promise had quietly morphed into an offering that resembled programmatic media, but only to a degree. Fast forward another six months and any mention of programmatic television during this year’s upfronts was all but non-existent. A significant shift has occurred by the broadcasters over the past year. Juxtapose this against some of the messaging that has been coming from the digital players this spring and we are presented with two quite opposite views on this subject.
    Media habits compel a breakdown of silos
    June 15, 2017
    Who could have predicted that millennial media habits would force our industry back to a practice that predates the segment? Realistically, it is not just millennials forcing this change in the way we work—it is the entire tumultuous communication landscape. But nowhere along the segmentation spectrum is the need for this change exemplified as it is with millennials. The notion of creative, media and digital working very closely together as one unit seems new these days—interestingly, what is old is new again.


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