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    CMDC 2018 Conference | April 24th | A host of visionary speakers will examine today's quest for Truth and currency of Purpose.
    April 17, 2018
    The Canadian Media Directors’ Council announces the return of its annual conference. Coined Truth & Purpose, CMDC 2018 will deliver an eclectic roster of expert speakers plus a VIP Dinner featuring Mike McAvoy, CEO The Onion. McAvoy will reveal how satire helps create constructive conversations around essential social, political, and business issues. Ann Stewart, Co-Chair, CMDC and CEO, Wavemaker comments: “The essence of our theme this year is found in the achievements of every one of our speakers. Truth and purpose in media today is, arguably, more important than it's ever been.”   Sheri Metcalfe, Co-Chair CMDC and President, Jungle Media elaborates: “We are bringing together the best minds in business, tech and creative to spark conversation. Most of the buzz we're hearing now is about R. David Edelman. He'll cover the most pressing ethical challenges facing the world today – from cyber security and privacy threats to artificial intelligence and automation.”
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    Balancing purpose with profit
    February 13, 2018
    Today, more than ever, consumers want to be associated with brands that share their beliefs. But when, where and how should brands 'take a stand'? MediaCom’s Alastair Bannerman asks Shell’s Chris Hayek how his company is working to balance purpose with profit. Chris Hayek: More and more, people want to know what brands stand for, and they tend to choose those which reflect their own personal values. So brands need to show why they make sense in people’s lives. That means showing they care about providing something meaningful, and not just their own pursuit of profits. It’s what lets them talk about a topic legitimately and do something about it. AB: How do you define your brand purpose? CH: At Shell, we want to enable progress by providing more and cleaner energy solutions. We believe the answers to tomorrow’s energy challenges lie in the power of people’s ingenuity, and that together we can #makethefuture today. As part of this campaign, our brand team is working hard to invite anyone and everyone to join the conversation.
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    CMDC 'Truth + Purpose' Conference returns on April 23rd & April 24th 2018
    February 5, 2018
    CMDC 2018 Conference 'Truth & Purpose' brings together the most influential speakers in technology, marketing and communications on April 24th at Tiff Lightbox. As Purpose has become the new currency in today's conscious capitalism. It stands as one of the greatest untapped forces in the for-profit world. Still, the ability to do what is right is based on a common agreement on what is Truth.  When it comes to meaning in life, relationships matter to humans more than anything else. Fundamental to any relationship is trust – which is in crisis globally, particularly in business and government. Companies that thrive today clearly understand, and act upon, this need to deliver Truth & Purpose – from the employees to their customers. Join us to hear how leaders and change-makers help construct stronger partnerships, produce impact with real meaning and, of course, generate profits. And, most crucially, learn how to restore confidence in business today by working towards more open truthful, and purpose-driven models.
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    SimSub for Super Bowl dismissed by Appeals Court
    December 21, 2017
    A federal court has dismissed Bell Media, National Football League’s and our associations appeal of the CRTC’s simsub decision, which blocked the media owner from substituting its Canadian ads and feeds into the U.S. broadcast of the Super Bowl. The CRTC had made a final ruling on simsub in August 2016, which Bell brought to the Federal Court of Appeals, arguing the CRTC had interfered the rights granted to it by the National Football League to be Canada’s exclusive broadcaster of the Super Bowl.
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    CMDC YA Awards - Winners, Celebration & More
    November 7, 2017
    CMDC (Canadian Media Director's Council) is proud to announce this year’s award winners for the YA Young Blood Awards 2017. This year we received the highest submissions ever, attracting young guns from agencies and all areas of expertise. They are a passionate and formidable bunch, who are challenging status quo and already making impact at their agencies and schools. Winners were announced last evening at the YA Young Blood awards celebration hosted at SteamWhistle Brewery. This epic event acknowledged the outstanding accomplishments of the most fearless, most creative, most innovative young media minds in the industry.

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