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    Are Millennials Lilliputians?
    July 13, 2017
    In 1726, Jonathan Swift’s Gulliver’s Travels was published in a safe and strictly edited form, but thankfully, this deeply satirical manuscript was published later in its original, unedited form in 1735. Gulliver, our travelling protagonist, observed strange and imagined countries, and at one point he was held prisoner by a race of tiny people he called the society of Lilliputians.
    What is left of the programmatic TV promise?
    June 28, 2017
    We move at high velocity in media these days. One year ago the promise of programmatic television was served up formally to the media buying marketplace. By fall 2016, this promise had quietly morphed into an offering that resembled programmatic media, but only to a degree. Fast forward another six months and any mention of programmatic television during this year’s upfronts was all but non-existent. A significant shift has occurred by the broadcasters over the past year. Juxtapose this against some of the messaging that has been coming from the digital players this spring and we are presented with two quite opposite views on this subject.
    Media habits compel a breakdown of silos
    June 15, 2017
    Who could have predicted that millennial media habits would force our industry back to a practice that predates the segment? Realistically, it is not just millennials forcing this change in the way we work—it is the entire tumultuous communication landscape. But nowhere along the segmentation spectrum is the need for this change exemplified as it is with millennials. The notion of creative, media and digital working very closely together as one unit seems new these days—interestingly, what is old is new again.
    YA Spotlight: Mindfulness Matters
    June 5, 2017
    Mindfulness: Definition - the Brain Hack to optimize work performance and life balance. Legend has it, a falling apple struck Issac Newton on the head before he had his “aha moment” on the laws of gravity. While that’s not exactly how my big discovery happened. However, it was a life changing moment.


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