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    Meet Our YA | Alex Redfern, Strategy Supervisor, OMD
    October 18, 2018
    CMDC: How can marketers build purpose driven brands in the digital world? The markets show us that it's becoming increasingly more important for brands to act and align themselves with social purpose. Purpose has never been so compelling. As marketing and media experts, we continuously ask ourselves this: "Is is our brand mission clear, compelling, yet ambitious and actionable?" A clear, inspiration for all is LinkedIn. They have a vision: to create economic opportunity for every member of the global workforce And they have a method: to connect the world’s professionals to make them more productive and successful. Here, both a vision and a mission statement is articulate, coherent, meaningful and, most of all, achievable.
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    How to turn Purpose into Profit
    September 5, 2018
    What is Purpose? Craig sees through the lens that Purpose is your ‘why’ for the greater good. He believes that part of a company’s mission today must involve social purpose – as much for the greater good as for the good of the business: its customers, employees, and the community at large.
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    With a mandate to re-energize and evolve, The Canadian Media Directors’ Council appoints its new President, Shannon Lewis.
    August 22, 2018
    “I am honoured to be selected as the CMDC’s new President", reports Shannon. “This is a pivotal time to take advantage of the changes happening so rapidly in our media industry. I'm here to help implement a step change for the CMDC. We intend to re-energize our member media agencies, work more closely with new partners, and inspire the next generation of leaders. We aim for each group and individual to continually evolve and prosper in a media climate that has never been less predictable. Given our industry’s dynamic skills, talent, level of trust, breadth of services and connections, there is a massive need to showcase our benefits. If there is one message from media agencies - it's that we are essential in helping clients make smarter decisions.”
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    How China is changing the Future of Shopping
    August 20, 2018
    China is an unrivaled laboratory of innovation – where everything happens immediately and on customers' smartphones. Mobile purchases dominate, even within bricks-and-mortar stores. Over 15 years of experience in management consulting for more than 70 consumer goods and retail projects in Greater China and other global markets makes Angela Wang the experts' expert in retail and digital. Angela at our CMDC 2018 Conference, pulled the curtain back for us on the new business-as-usual in retail - where everything is ultra-convenient, ultra-flexible, and ultra-social.
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    The Value of Satire in Media
    July 27, 2018
    There's truth in the premise that, "It's funny because it's true". Mike McAvoy, CEO of the Onion opened our annual CMDC VIP Dinner revealing how satire helps create constructive conversations around essential social, political, and business issues.  Mike McAvoy opened his talk with a bold slide that claimed his firm as The Single Most Powerful And Influential Organization In Human History. The Onion is an American digital media company that began as a satirical weekly print publication in Madison, Wisconsin. In 1988. Online publication began in 1996. And in 2013, print publishing ceased, as Onion Labs, an advertising agency launched.

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