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  • Media Digest - Outlooks & Change Predictions in Media
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  • Speed of Culture with Lindsey Clay

News

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    Digital Startups: The Next Big Wave
    February 1, 2017
    The tech and media world have become the start and end to most conversations when it comes to the world’s largest companies. And for good reason: Apple, Alphabet (Google), Microsoft, Amazon and Facebook are all included in the top 10 most valuable companies in the world across any company.
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    From Peripheral to Central: The Evolving Role of Technology
    January 19, 2017
    In last year’s Media Digest, I referenced the dawn of a new era of media measurement, driven by a wave of technological innovation and the accelerating convergence of platforms, channels and techniques. Beyond measurement, technology evolution is unlocking a wealth of new marketing opportunities, from omni-channel targeting and dynamic personalization to virtual and augmented reality.
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    Industry orgs call for game time simsub reversal
    January 14, 2017
    The Association of Canadian Advertisers (ACA), Canadian Media Directors’ Council (CMDC) have made another appeal to the CRTC asking the regulator to reverse or delay implementation of its decision to remove simultaneous substitution from Canada’s Super Bowl broadcast.
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    CMDC Responds to OPC’s Consent and Privacy Discussion Paper
    October 26, 2016
    Read the joint-submission by CMDC and ACA to the Office of the Privacy Commissioner on the topic of consent under the Personal Information Protection and Electronic Documents Act (PIPEDA).
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    The Speed of Culture is Redefining Marketing
    April 26, 2016
    Consumers’ access to the products and experiences they seek is made easier by technology and, increasingly, by the savvy of marketers and our expertise to quickly and quietly help facilitate it. Through a command of ad tech, data science and content, we’re uniquely positioned to effectively steer meaningful consumer-brand engagements.

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