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    Balancing purpose with profit
    February 13, 2018
    Today, more than ever, consumers want to be associated with brands that share their beliefs. But when, where and how should brands 'take a stand'? MediaCom’s Alastair Bannerman asks Shell’s Chris Hayek how his company is working to balance purpose with profit. Chris Hayek: More and more, people want to know what brands stand for, and they tend to choose those which reflect their own personal values. So brands need to show why they make sense in people’s lives. That means showing they care about providing something meaningful, and not just their own pursuit of profits. It’s what lets them talk about a topic legitimately and do something about it. AB: How do you define your brand purpose? CH: At Shell, we want to enable progress by providing more and cleaner energy solutions. We believe the answers to tomorrow’s energy challenges lie in the power of people’s ingenuity, and that together we can #makethefuture today. As part of this campaign, our brand team is working hard to invite anyone and everyone to join the conversation.
    CMDC 'Truth + Purpose' Conference returns on April 23rd & April 24th 2018
    February 5, 2018
    CMDC 2018 Conference 'Truth & Purpose' brings together the most influential speakers in technology, marketing and communications on April 24th at Tiff Lightbox. As Purpose has become the new currency in today's conscious capitalism. It stands as one of the greatest untapped forces in the for-profit world. Still, the ability to do what is right is based on a common agreement on what is Truth.  When it comes to meaning in life, relationships matter to humans more than anything else. Fundamental to any relationship is trust – which is in crisis globally, particularly in business and government. Companies that thrive today clearly understand, and act upon, this need to deliver Truth & Purpose – from the employees to their customers. Join us to hear how leaders and change-makers help construct stronger partnerships, produce impact with real meaning and, of course, generate profits. And, most crucially, learn how to restore confidence in business today by working towards more open truthful, and purpose-driven models.
    SimSub for Super Bowl dismissed by Appeals Court
    December 21, 2017
    A federal court has dismissed Bell Media, National Football League’s and our associations appeal of the CRTC’s simsub decision, which blocked the media owner from substituting its Canadian ads and feeds into the U.S. broadcast of the Super Bowl. The CRTC had made a final ruling on simsub in August 2016, which Bell brought to the Federal Court of Appeals, arguing the CRTC had interfered the rights granted to it by the National Football League to be Canada’s exclusive broadcaster of the Super Bowl.
    CMDC YA Awards - Winners, Celebration & More
    November 7, 2017
    CMDC (Canadian Media Director's Council) is proud to announce this year’s award winners for the YA Young Blood Awards 2017. This year we received the highest submissions ever, attracting young guns from agencies and all areas of expertise. They are a passionate and formidable bunch, who are challenging status quo and already making impact at their agencies and schools. Winners were announced last evening at the YA Young Blood awards celebration hosted at SteamWhistle Brewery. This epic event acknowledged the outstanding accomplishments of the most fearless, most creative, most innovative young media minds in the industry.
    History is made at Canadian Media Directors’ Council AGM by the appointment of Co-Chairs Ann Stewart & Sheri Metcalfe
    October 31, 2017
    A first in the 50-year history of the CMDC occurred at the Canadian Media Directors’ Council’s (CMDC) AGM last week.In recognition of the expanding footprint of media agencies and the need for a wider perspective on our marketplace, the Canadian Media Directors’ Council (CMDC) announced the appointment of Co-Chairs to take the helm. Wavemaker CEO, Ann Stewart, and Jungle Media, Managing Director, Sheri Metcalfe were officially introduced as Co-Chairs of the CMDC Board.This evolution of the CMDC Executive coincides with its 50-year legacy of championing the media industry – and a revitalization of the board's structure and future strategic vision. Indeed, the CMDC is poised to shortly implement a more focused and robust vision – the pillars of which are said to be around trust, knowledge and influence.


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