CMDC MEDIA SUMMIT

The CMDC Media Summit is set to return on April 24th at the Toronto Design Exchange, bringing together influential media and business leaders. The Summit is a full day program that aims to spark ideas, partnerships and growth in the Canadian Media industry. From enlightening leadership talks to dynamic masterclasses, the day is structured to spark meaningful conversations and networking.

This is a unique experience to mingle with CMDC board members, industry speakers and over 300 professionals representing top Canadian brands, agencies and businesses.

Investing in Canadian Media is Investing in our Shared Future.

Mark your calendars: Agenda and Tickets will become available March 1st, 2024.

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#EMPOWERHER

Join us on January 18th at Pinterest Canada to kick off the new year with a fresh start, new connections, and boundless inspiration. This event marks the beginning of an exciting series of coaching sessions, talks, and networking events throughout 2024.

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CMDC YA AWARDS 2023: NOMINATIONS OPEN!

We are thrilled to announce that nominations are now open for the highly anticipated Future Impact Awards presented by the CMDC YA’s. A celebration of the rising stars in the media industry. Our mission is simple: to spotlight the incredible achievements of the next generation talent and celebrate their unwavering passion for their craft.

Do you know a young media professional who is breaking barriers, creating waves, and leaving an undeniable mark on the industry? Now's your moment to honour their extraordinary accomplishments by nominating them for the esteemed Future Impact Awards 2023, spanning across 12 impactful categories. Don't miss out on this opportunity to celebrate their remarkable journey!

Join us in acknowledging the rising stars who are shaping the future of media. Let's come together to celebrate their achievements and provide them with the recognition they truly deserve. 

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Shannon Lewis
Open Letter: Leaders should embrace their crucial role in supporting Canadian news

After the Online News Act was passed in June, both Google and Meta confirmed plans to remove news content from their platforms. Several media companies – alongside stakeholder organizations and multiple governments – have paused their advertising on Meta in an effort to compel Meta to change its stance.

But independent of new regulations, media agencies and their clients have their own ability to change the fortunes of local media. Below, CMDC president Shannon Lewis makes an open call for leaders in the field to pledge their support for local news outlets and publishers.

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Online News Act passes, but issues remain for both outlets and platforms

Bill C-18 – also known as the Online News Act – received royal assent on Thursday afternoon, meaning that large tech platforms will soon be forced to share more of their revenues with news outlets.

But the tech companies that the government seeks to regulate remain committed to plans to remove news content from their platforms in order to move outside of the Act’s purview.

The Online News Act is meant to give news outlets a more fair share of revenues generated by digital ads, the vast majority of which currently goes to major tech platforms like Google and Meta. The bill attempts to achieve this by setting out parameters for bargaining between outlets and platforms to determine fair compensation, including giving the CRTC the right to impose arbitration if a deal cannot be met.

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CMDC MEDIA SUMMIT APRIL 26th.

This year’s CMDC Summit brings together the media industry to explore the latest ways to create a sustainable future for businesses, brands and people. Together, let’s learn from extraordinary leaders who are navigating shifting currents and charting a more sustainable future for the media business with purpose, responsibility and impact.

Join us for an impactful day of debates, brand pop-ups, visionary keynotes, mindfulness, speed mentorship, and the Cannes Young Lions Awards. Plus, local cuisine and unlimited networking at W hotel's Skylight rooftop.

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Happy Holidays.

It's certainly been an extraordinary year. As we can all attest, this has been a time of change. We hope that for you that it's been overwhelmingly positive. In that spirit, this is an enormous 'thank you' to you, our members, partners and the media community for supporting the CMDC. You've demonstrated yet again that We are Better Together.

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All the news fit for advertising.

The power and credibility of television as a news medium. There’s no question that Canadians have a hunger for quality local news coverage. Corus EVP & CRO Greg McLelland shared that TV broadcast news reaches 71% of Canadians weekly, is highly trusted, and provides a great place for brands to grow – yet broadcast news notoriously under-indexes on advertising support relative to time spent.

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Karine Courtemanche on her plans as CMDC chair

Karine’s long history of industry leadership and her extensive experience advising clients, talent, and partnerships make her the ideal person for this role, said CMDC president Shannon Lewis. She will be invaluable in supporting our mission of building a healthy and responsible Canadian media ecosystem, as set out in our recent Canadian Media Manifesto.

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CMDC Leadership 2021 Report: Pushing Forward Through Uncertainty

As featured in Marketing News Canada.

A crisis is the ultimate test of leadership. How we as leaders navigate through these rough waters will define us for years to come. The pandemic has placed extraordinary demands on leaders in business and beyond. It has created a cauldron that forced leaders to adapt, communicate in new ways, empathize, anticipate, and ultimately, test their resilience.

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Broadcasting Act: Bill C-10

Dear Minister Guilbeault and Honourable Members of the Standing Committee on Canadian Heritage,

We are writing to you on behalf of the Canadian Media Directors’ Council (CMDC) in response to Bill C-10. We are an independent association of media professionals representing advertising media agencies. Our mandate is to ensure a fair, progressive marketplace on behalf of our clients, our agencies, and our media partners.

We know that the media industry, the CRTC, and the Government of Canada all share the goals of maintaining a vibrant, diverse, and thriving Canadian media ecosystem – one that reflects and enhances Canada’s unique culture. And one that informs and engages a public that has confidence and trust in the news they are obtaining. We also understand that Bill C-10 is drafted with these goals in mind.

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Shannon Lewis
Industry Response To Apple IOS

This letter requests a meeting to address widespread questions and concerns around the changes Apple has decided to implement with recent updates to the iOS 14 operating system updates, without industry consultation. Our organizations, signed below, represent hundreds of brands, agencies and digital media companies across Canada. Our collective members invest millions of dollars into the digital ecosystem each year, and as such wish to discuss our concerns with the changes.

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Shannon Lewis
Leading with Bravery in 2021

As you may already know, I’m an optimist at heart, certainly thriving on change, so my take on moving on from 2020 is an optimistic one. We as a media industry are already tackling the challenging lessons from 2020, including accepting that systemic racism exists and knowing resilient leadership is still something that can be acquired and demonstrated. And best of all, we’re all braver than we think. Crisis builds character. I believe the empathy we’ve gained in this challenging year will lead to more trusting, more collaborative partnerships. And if we can harness this productive empathy, the output will be remarkable.

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Shannon Lewis
Virtual awards event celebrates the next generation of talent in the advertising industry.

The Canadian Media Directors’ Council (CMDC) Youth Ambassadors will be hosting the 2020 Impact Awards - a first-of-its-kind live-streamed awards event on Twitch. Originally launched in 2017, this year marks the 3rd award show for the CMDC Youth Ambassadors Program. This year's theme is “Impact,” which was chosen to reflect what all our winners will have in common - commitment and passion for making a difference in our media community. The output is an experience unlike any other. The Youth Ambassadors’ collaborated with top gaming experts to bring about a partnership with Twitch and Rumble Gaming, creating an immersive entertainment experience.

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Shannon Lewis
Letter to The Hon. Chrystia Freeland Minister of Finance and Deputy Prime Minister House of Commons

On behalf of the Canadian Media Directors Council (CMDC) and all of our members, we would like to congratulate you on your appointment as Minister of Finance. In these difficult times with the global health crisis and economic uncertainty, Canada needs your depth of expertise, extensive experience and stewardship to lead our country through one of its most challenging periods.

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Shannon Lewis
We Stand Together.

The Canadian media industry stands with the black community against racism in any form. While recent events in the United States have brought this conversation to the forefront, the simple fact remains that racial injustice is a long-standing problem. Now, at this tipping point, the world can no longer turn a blind eye and these important issues cannot be ignore or pushed to the sidelines.

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Shannon Lewis